Who We Are

Huw Davies - Director

Huw is an accomplished Management Consultant with over 20 years’ experience of working with both the private and public sector but specialising in healthcare.  With a string of accomplishments including being the Development Lead on the creation of the, HSJ Digital Awards Finalist, National Competency Framework for Data Professionals in Health and Care, Huw is an expert in engagement, communication, and soft skills management.  A practicing systems theorist, Huw is currently completing his PhD in Decision Risk and Analytics where he has been able to successfully mitigate against cross departmental miscommunication.

A keen rugby player and coach, Huw has nearly 25 years’ experience in training within a commercial environment and has developed bespoke soft skills training and techniques that empower delegates to drive their personal growth whilst promoting organisational benefits.  Huw takes great delight in producing his regular column in the AphA members’ magazine on a wide range of subjects close to the hearts of Analysts. He also plays the guitar, badly.

John Varlow - Director

John is a freelance trainer and consultant with over 20 years of experience of  training in statistics, analysis and research. 

John started his working life, equipped with a Maths degree, as a junior researcher at Manchester University. From here he attained a medical MSc in Epidemiology and moved to work in a local Health Authority, firstly as a research officer but then as the local statistician supporting local health organisations .  In this time he worked within NHS Secondary Care Trusts, Mental Health Trusts, Primary Care Trusts and shared informatics services, as well as the local university.    

In 2007 he decided to work at a national level, and worked for the Information Standards Board for 3 years, firstly as the national public health and statistics lead, working on some big initiatives including GUM services, National Drug Treatment Monitoring, Mental Health minimum data sets, Healthcare associate infections and HPV.  

Before going freelance in 2018 (John Varlow | Training and Consultancy), John was the Executive Director of Information Services at the NHS Information Centre, and most latterly the National Director of Analysis at NHS Digital.  In this time he was responsible for hundreds of analysts and recognised the need for appropriate skills, training and structure.

John has also worked and taught at a number of Universities in the UK  and abroad, and was responsible for delivering the 2019 technical training program for the Association of Professional Health Analysts (AphA).  His NHS experience at local, regional and national level makes him ideally placed to deliver training and consultancy services to staff working within the NHS and Social Care.  

In his spare time John is a keen musician and singer. He also enjoys acting on stage and acting at murder mystery evenings for charity – he has yet to work out how this can be incorporated into his training and consultancy sessions!  

Prasanth Peddaayyavaria

Prasanth Peddaayyavarla is an accomplished data science and analytics leader with a distinguished career in driving data-driven initiatives within the healthcare sector. With a proven track record of over 16 years, Prasanth has made significant contributions to the NHS and other healthcare organisations, delivering innovative solutions that enhance patient care and operational efficiency.

Currently serving as the Head of Data Science, Prasanth has successfully built and led high-performing teams, driving the development and implementation of several machine learning projects. He excels in programme management, overseeing complex transformations across organisational boundaries. With expertise in NHS health service commissioning, population health management, and data flows, He has consistently delivered sustainable service improvements and outstanding results. Their strategic vision and leadership have been pivotal in aligning data-driven initiatives with broader business objectives.

Adept in using a wide range of analytical tools, Prasanth is known for delivering compelling insights through advanced analytical techniques. His ability to translate complex business problems into clear, actionable projects has driven strategic decisions and fostered innovation. In summary, Prasanth is a visionary leader with a passion for leveraging data to drive healthcare innovation, committed to enhancing patient care and operational excellence through cutting-edge analytical solutions. 

Jo Turl

A strategically aware and commercially focused independent healthcare consultant. With over 20 years’ experience in the NHS, including holding Executive Board positions.  Highly skilled in commissioning primary care, community, acute and mental health and neurodiverse services. With a successful track record of problem solving, managing complex programs and delivering multi-million pound projects; including public engagement and consultation, managing change, procurement and service redesign and delivery.

Our Members